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Defining Vision: Crafting a Clear and Compelling Future State

Do you think that someone can take a plane and after boarding the plane decide on his destination? Or someone gets into an engineering school and realises that he wanted to go to medical school? Or someone gets into a business and feels frustrated that the business practices do not align with his values, and he must compromise on those?

All these things happen because the journey started without enough homework or preparation.

Crafting a Mission Statement: Key Elements and Considerations

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Your business mission is like the heartbeat of your company – it's what gives it life, purpose, and direction. It's not just a fancy statement; think of it as the guiding star that keeps your business on course through the vast sea of opportunities and challenges.