Vision - Vision is all about your destination.
Where do you want to reach? or What do you want to become?

This is about the future.

 Vision can be qualitative or quantitative.

 You need a very, exceptional clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.It can also be your big hairy audacious goal, which may never happen.

 Let’s look at some examples –

Tesla – Vision Statement
“To create the most compelling car company of the 21st century by driving the world’s transition to   electric vehicles.”

 Amazon – Vision Statement
"To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online."

McDonald’s – Vision Statement
“To move with velocity to drive profitable growth and become an even better McDonald’s, serving more customers delicious food each day around the world.”

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