Your business mission is like the heartbeat of your company – it's what gives it life, purpose, and direction. It's not just a fancy statement; think of it as the guiding star that keeps your business on course through the vast sea of opportunities and challenges.
Your mission statement drives the company. A mission statement defines the organization’s business, its objectives, and how it will reach these objectives. Mission statement questions look like:
a.) What do we do?
b.) Whom do we serve?
c.) How do we serve them?
The mission statement focuses on today and what the organization does.
Let’s look at some examples –
Tesla – Mission statement
To accelerate the world’s transition to sustainable energy.
Amazon – Mission statement
We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.
McDonald’s - Mission Statement
“To be the world’s best quick service restaurant experience”.
Let’s dive in and see how to write a mission statement. Access our complimentary guide and template now.
