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How A Young Australian Kitesurfer Built A $3.2 Billion (Profitable!) Startup Phenom
On a steamy May morning in 2013. Melanie Perkins was stuck on a kiteboard. She was between two islands owned by Richard Branson. But her sail was flat and useless. Melanie, who was only 26, waited for hours to be saved. She was in the Caribbean Sea, and her left leg had scars from hitting a coral reef in the past.
As she stayed afloat, Melanie thought about her journey. Six years earlier, she and her boyfriend started Canva, a company that makes design software. Now, her daring hobby of kiteboarding was helping them raise money for the company. Even though it was risky, Melanie believed it was worth it. She knew that overcoming challenges was important for Canva's success.
In this blog article, we will explore story of Canva – a tale of perseverance, innovation, and the unstoppable spirit of its visionary founder, Melanie Perkins.
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Innovation Mindset - Can small businesses adapt it?
Is innovation only for big corporates?
Can small businesses embrace innovation in a sustainable way?
This is a very common question which many business owners struggle with. It is assumed that innovation is an expensive and risky strategy, so most of the small businesses usually stay away from that.
But is there a way for small businesses to embrace and sustain innovation?
Yes, by adopting innovation mindset.